#vleadersFintech: Meet Phil Lojacono of Advanon

08.08.2017

Leaving to New York on September 10 until September 16, this year’s venture leaders Fintech forming the “Swiss National Startup Team Fintech 2017” reflect the impressive quality of Swiss startups, whose innovations come from the best universities and research institutes of Switzerland. Learn more about their growth objectives prior to the trip in our short interview series, running in August on venturelab.ch, Facebook, Twitter and LinkedIn.

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Phil Lojacono
You can see the whole campaign on twitter.com/venturelab_ch searching the hashtag #vleadersFintech.

Meet our first venture leader today, Phil Lojacono, the CEO of Advanon. The startup provides an online invoice financing platform for small and medium businesses. By selling invoices on their platform, companies can easily manage their cash flows in a quick and flexible way allowing them to focus on their core business.

Why do you choose New York as your business development destination?
The US market is one of the biggest in the world and therefore obviously interesting for us. But not only in that sense, it's also interesting as there is still a much larger amount of Venture Capital available in the US as compared to Europe.

What do you want to achieve on the trip?
I would like to learn about the US environment and improve my selling skills from the Americans.

Why is venture leaders Fintech beneficial for your company?
We already participated in Venture Kick and benefited a lot from their experiences and feedback. I think it is great what the venture leaders program provide to the startup ecosystem in Switzerland and we are very happy to be part of it.

Have you been to New York before?
Yes, I have and I really enjoyed watching a basketball game there ;-).

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