#vleadersChina 2017: Meet Xiang of ZuriMED
10.06.2017
Leaving to China on June 25 until July 4, this year’s venture leaders China forming the ‘Swiss National Startup Team China 2017’ reflect the impressive quality of Swiss startups, whose innovations come from the best universities and research institutes of Switzerland. Learn more about their growth objectives prior to the trip in our short interview series, running from May 30 to June 9 on venturelab.ch, Facebook, Twitter and LinkedIn.
![]() Xiang Li
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You can see the whole campaign on twitter.com/venturelab_ch searching the hashtag #vleadersChina.
ZuriMED commercializes a revolutionary device for surgical knee ligament reconstruction, the “Bone-Tendon-Bone (BTB) Conversion-Kit™”. The solution effectively converts a less painful hamstring autograft (a patient’s own tissue), or any other flexible graft, into a higher performance BTB-like graft.
Why do you choose China as your business development destination?
That's clear! As I am a Chinese, I'm always thinking about how to establish our business in my homeland (laughing). There would be a huge market potential on Sports Medicine in China in coming years, as the emerging Chinese middle-class population are doing more and more sports in their daily life.
What are your expectations and how will you utilize the opportunity to participate in venture leaders China to expand your business?
We will take the opportunity to meet the local partners (CROs, Manufacturers, Distributors, etc..) in order to get a better understanding of the Chinese orthopedic device market.
ZuriMED commercializes a revolutionary device for surgical knee ligament reconstruction, the “Bone-Tendon-Bone (BTB) Conversion-Kit™”. The solution effectively converts a less painful hamstring autograft (a patient’s own tissue), or any other flexible graft, into a higher performance BTB-like graft.
Why do you choose China as your business development destination?
That's clear! As I am a Chinese, I'm always thinking about how to establish our business in my homeland (laughing). There would be a huge market potential on Sports Medicine in China in coming years, as the emerging Chinese middle-class population are doing more and more sports in their daily life.
What are your expectations and how will you utilize the opportunity to participate in venture leaders China to expand your business?
We will take the opportunity to meet the local partners (CROs, Manufacturers, Distributors, etc..) in order to get a better understanding of the Chinese orthopedic device market.
What aspect(s) of China would you like to decrypt/know more about, businesswise?
We would like to know more on the regulations of market entry process for oversea medical devices.
We would like to know more on the regulations of market entry process for oversea medical devices.