The venture leader and Venture Kick alumnus Selfnation enters UK
10.05.2017
Your perfectly fitted, bespoke jeans and chinos are finally available in the UK on SELFNATION.CO.UK. Bespoke jeans and chinos tailored in a traditional manner with upmarket materials. With more than 10'000 customers in Switzerland Germany, the TOP 100 startup SELFNATION is starting to expand into the UK, where bespoke tailoring is already deeply rooted.
 The Team of Selfnation
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The official UK launch was celebrated by SELFNATION on April 27th, together with 90 invited guests including the former MIC star socialite Sophie Hermann, at the famous Salako salon in Marylebone, London. The salon host is Jimo Salako, one of the most sought-after creative artists for Fashion Magazines in London.
'It is a well-known fact, that it is precisely the UK that values quality and individuality in the fashion industry. We see an exciting market here and have decided to take SELFNATION to the UK' - Andreas Guggenbuehl, founder and CEO of SELFNATION.
Who does not know the problem when it comes to shopping for jeans? The jeans' legs are too long, too tight around the hip but too wide around your bottom. After realizing you have probably tried on a few dozens of jeans, you are hungry and you need to use the bathroom. The frustration that comes with buying jeans is inevitable. It is hard to find the perfect fit when it comes to a pair of jeans and it can be compared to playing the lottery. According to studies women have to try on 18 pairs of jeans to find one pair that is comfortable and fits, men 12 pairs.
There is another possibility: bespoke-made jeans that are tailored to fit your own body. The Swiss startup SELFNATION, which is located in Zurich/Switzerland, with its creative headquarters in Berlin/Germany, is working on proving this. How does this work, one may ask? Quick and efficient from the comfortable four walls of your home. You only need internet access and a measuring tape. The Womenswear Collection offers jeans and chinos in different styles (e.g. ankle length, slim fit, straight fit, etc.) with three different waistband options that can all be combined with various fabrics and colours. The Menswear Collection offers jeans, chinos and shorts in different styles (e.g. slim, straight and classic fit) in various fabrics and colours. Both Collections offer customization options, such as adding your initials, which make each product even more unique. The Collections are continuously expanded and adapted to trends and customer needs.
The first step after choosing the style is the personal measurement. You will have to measure eight parts of your body - from your hip to your ankle. The entire process only takes about 5 – 10 minutes.
With your given measurements, a 3D visualisation is developed where you can preview your personal jeans, chinos or shorts. SELFNATION founders Michael Berli and Andreas Guggenbuehl explain: 'The connection between the art of engineering and fashion design, forms the core of our label'. The software for the creation of the individual cutting patterns was developed at the Swiss Federal Institute of Technology in Zurich (ETHZ). After completion of the ordering process, the cutting pattern is automatically calculated. The result: the perfectly fitting jeans that fits like no other!
The sewing process then takes place in Switzerland and Germany with upmarket Italian fabric. Based in Berlin, the representative for fashion development at SELFNATION, Sandra Guggenbuehl stated: 'The denim SELFNATION uses is manufactured in the most popular Italian factory, Italdenim, which is also part of the Greenpeace Detox Commitment and our chino twill originates from Germany'. She also emphasizes that quality and environmentally friendly manufacturing methods are of the company's greatest interests.
'In the next few months, we will continue to work with the best available fabrics to expand our range,' said Andreas Guggenbuehl, founder and CEO of SELFNATION.
The young company with its creative teams in IT, mechanical engineering, fashion design and marketing, puts emphasis on individuality, value, sustainability and customization in the fashion industry. 'Fashion never goes out of style and it never stops developing. SELFNATION wants to accommodate claims with honesty and continuity.', says Annabel Kober, designer and creator of the perfect balance between creativity, modernism and aesthetics at SELFNATION. 'We work hard every day to create bespoke, high-class products that highlight each of our customer’s individual needs.'
'It is a well-known fact, that it is precisely the UK that values quality and individuality in the fashion industry. We see an exciting market here and have decided to take SELFNATION to the UK' - Andreas Guggenbuehl, founder and CEO of SELFNATION.
Who does not know the problem when it comes to shopping for jeans? The jeans' legs are too long, too tight around the hip but too wide around your bottom. After realizing you have probably tried on a few dozens of jeans, you are hungry and you need to use the bathroom. The frustration that comes with buying jeans is inevitable. It is hard to find the perfect fit when it comes to a pair of jeans and it can be compared to playing the lottery. According to studies women have to try on 18 pairs of jeans to find one pair that is comfortable and fits, men 12 pairs.
There is another possibility: bespoke-made jeans that are tailored to fit your own body. The Swiss startup SELFNATION, which is located in Zurich/Switzerland, with its creative headquarters in Berlin/Germany, is working on proving this. How does this work, one may ask? Quick and efficient from the comfortable four walls of your home. You only need internet access and a measuring tape. The Womenswear Collection offers jeans and chinos in different styles (e.g. ankle length, slim fit, straight fit, etc.) with three different waistband options that can all be combined with various fabrics and colours. The Menswear Collection offers jeans, chinos and shorts in different styles (e.g. slim, straight and classic fit) in various fabrics and colours. Both Collections offer customization options, such as adding your initials, which make each product even more unique. The Collections are continuously expanded and adapted to trends and customer needs.
The first step after choosing the style is the personal measurement. You will have to measure eight parts of your body - from your hip to your ankle. The entire process only takes about 5 – 10 minutes.
With your given measurements, a 3D visualisation is developed where you can preview your personal jeans, chinos or shorts. SELFNATION founders Michael Berli and Andreas Guggenbuehl explain: 'The connection between the art of engineering and fashion design, forms the core of our label'. The software for the creation of the individual cutting patterns was developed at the Swiss Federal Institute of Technology in Zurich (ETHZ). After completion of the ordering process, the cutting pattern is automatically calculated. The result: the perfectly fitting jeans that fits like no other!
The sewing process then takes place in Switzerland and Germany with upmarket Italian fabric. Based in Berlin, the representative for fashion development at SELFNATION, Sandra Guggenbuehl stated: 'The denim SELFNATION uses is manufactured in the most popular Italian factory, Italdenim, which is also part of the Greenpeace Detox Commitment and our chino twill originates from Germany'. She also emphasizes that quality and environmentally friendly manufacturing methods are of the company's greatest interests.
'In the next few months, we will continue to work with the best available fabrics to expand our range,' said Andreas Guggenbuehl, founder and CEO of SELFNATION.
The young company with its creative teams in IT, mechanical engineering, fashion design and marketing, puts emphasis on individuality, value, sustainability and customization in the fashion industry. 'Fashion never goes out of style and it never stops developing. SELFNATION wants to accommodate claims with honesty and continuity.', says Annabel Kober, designer and creator of the perfect balance between creativity, modernism and aesthetics at SELFNATION. 'We work hard every day to create bespoke, high-class products that highlight each of our customer’s individual needs.'