Supertext merges with Textshuttle to become an AI-powered language service giant
04.04.2024
European companies struggle with inefficient translations, losing billions annually. Supertext, a leader in copywriting and translation, and Textshuttle, an AI translation expert, have joined forces to address this challenge.
 Samuel Läubli and Fabian Dieziger
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Supertext, a leader in human copywriting and translation, is joining forces with AI translation expert Textshuttle. The combined company, operating under the Supertext name, is simply a match made in heaven: It will leverage AI to provide a one-stop shop for all language needs of European businesses.
"We don’t use AI as a marketing buzzword – we use it to solve real problems and make companies more successful in the long term."
Samuel Läubli, Co-Founder of Textshuttle and the new CEO of Supertext
This merger aims to solve inefficiencies in multilingual communication. Companies often pay for redundant translations or struggle with repetitive errors in AI-only solutions. Supertext offers a unique blend: Client-specific AI models that continuously learn from and improve alongside human translators.
The new Supertext will cater to all aspects of international communication, from trainable online translators to certified translations for documents, websites, and marketing materials. The company boasts a team of 120 AI, linguistics, and project management experts in Zurich and Berlin, bolstered by a network of over 3,000 freelance translators worldwide. This powerful combination ensures consistent quality, data security, and a simplified workflow for clients.
Samuel Läubli, Co-Founder of Textshuttle and the new CEO of Supertext
This merger aims to solve inefficiencies in multilingual communication. Companies often pay for redundant translations or struggle with repetitive errors in AI-only solutions. Supertext offers a unique blend: Client-specific AI models that continuously learn from and improve alongside human translators.
The new Supertext will cater to all aspects of international communication, from trainable online translators to certified translations for documents, websites, and marketing materials. The company boasts a team of 120 AI, linguistics, and project management experts in Zurich and Berlin, bolstered by a network of over 3,000 freelance translators worldwide. This powerful combination ensures consistent quality, data security, and a simplified workflow for clients.
"Anyone can translate nowadays, but the difference between us and the free technology is that we’re selling security."
Samuel Läubli, Co-Founder and CTO of Textshuttle, is taking the helm of Supertext’s management as its CEO immediately. Laura Fernández, CEO of Supertext Corporate, and Lucas Seiler, CEO of Textshuttle, will join the newly formed Executive Board.
Supertext blossomed within the nurturing environment of IFJ and Venturelab, where its journey of innovation and excellence began in 2005, while Textshuttle won the second stage of Venture Kick in 2009.
"With Textshuttle, Venture Kick has supported a Swiss pioneer in Artificial Intelligence – more than 10 years before the technology became widespread. That's what I call foresight, which has given Textshuttle an important boost to start,"
commented Samuel Läubli, Co-Founder of Textshuttle and the new CEO of Supertext.
"We have a clear plan, and together we’re in the perfect position to shake up the market."
Fabian Dieziger, Co-Founder and board member of Supertext
Samuel Läubli, Co-Founder of Textshuttle and the new CEO of Supertext, and Fabian Dieziger, Co-Founder and board member of Supertext
Fabian Dieziger, Co-Founder and board member of Supertext
Samuel Läubli, Co-Founder of Textshuttle and the new CEO of Supertext, and Fabian Dieziger, Co-Founder and board member of Supertext