Shootify receives CHF 150,000 from Venture Kick to innovate fashion content creation with AI-generated images
23.06.2025
Swiss startup Shootify has received CHF 150,000 from Venture Kick to support the launch of its AI-powered platform that enables fashion brands to generate model-worn product images—without traditional photoshoots.
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For fashion brands, creating high-quality visual content remains expensive and time-consuming, making it difficult to keep pace with fast-evolving collections and continuously deliver new looks online.
Shootify’s solution employs a custom Generative AI model trained specifically for fashion. Unlike generic tools, this technology captures precise garment details and fit with exceptional precision—transforming simple product shots into refined, model-worn visuals within minutes. Brands can also adjust poses and backgrounds, creating a consistent and scalable content pipeline for both e-commerce and marketing.
Brands spend an estimated CHF 7 billion annually on fashion content creation, yet half of all products and color variants are never photographed. This gap stems not from a lack of demand, but from cost and logistical constraints. Shootify reduces content creation costs by up to 70%, making it possible to scale visual output tenfold. The company is already working with 10% of the largest global fashion brands and groups.
The Venture Kick funding is already in use: Shootify has launched a private beta with enterprise clients, made two strategic hires—a senior fashion creative and an enterprise sales lead—and is running go-to-market experiments yielding a steady pipeline of qualified leads.
The founding team—Luca Ambrosini, Felipe Cardoso, and Andrea Ravano—combines deep expertise in AI, fashion, and digital marketing. Their platform provides fashion brands with a scalable alternative to traditional photoshoots, supporting quicker product launches and visual consistency across channels.
“Thanks to Venture Kick, we stopped optimizing in isolation and focused on the market,” highlights CEO Luca Ambrosini. “The structured feedback and accountability made us faster, clearer, and better aligned with customer needs.”
CTO Cardoso, CPO Ravano, and CEO Ambrosini
Shootify’s solution employs a custom Generative AI model trained specifically for fashion. Unlike generic tools, this technology captures precise garment details and fit with exceptional precision—transforming simple product shots into refined, model-worn visuals within minutes. Brands can also adjust poses and backgrounds, creating a consistent and scalable content pipeline for both e-commerce and marketing.
Brands spend an estimated CHF 7 billion annually on fashion content creation, yet half of all products and color variants are never photographed. This gap stems not from a lack of demand, but from cost and logistical constraints. Shootify reduces content creation costs by up to 70%, making it possible to scale visual output tenfold. The company is already working with 10% of the largest global fashion brands and groups.
The Venture Kick funding is already in use: Shootify has launched a private beta with enterprise clients, made two strategic hires—a senior fashion creative and an enterprise sales lead—and is running go-to-market experiments yielding a steady pipeline of qualified leads.
The founding team—Luca Ambrosini, Felipe Cardoso, and Andrea Ravano—combines deep expertise in AI, fashion, and digital marketing. Their platform provides fashion brands with a scalable alternative to traditional photoshoots, supporting quicker product launches and visual consistency across channels.
“Thanks to Venture Kick, we stopped optimizing in isolation and focused on the market,” highlights CEO Luca Ambrosini. “The structured feedback and accountability made us faster, clearer, and better aligned with customer needs.”
CTO Cardoso, CPO Ravano, and CEO Ambrosini