Haelixa is building the category-defining authenticity framework for global supply chain trust. Our forensic DNA markers are physically applied to raw materials and stay locked to the product, forming an unbreakable, traceable fingerprint from source to shelf. This gives brands verified proof of origin, catching fraud early and eliminating counterfeits, mislabeling and disputes that erode 3-4% of industry revenue. Originally proven in sustainable textiles (organic and recycled fibers), Haelixa now safeguards luxury goods, gemstones and precious metals, with entry into food underway. The technology is internationally recognised, backed by 20+ awards, and generates recurring revenue exceeding CHF 1M through multi-year brand contracts, addressing a CHF 5B+ market growing toward CHF 25B.
News
Milestones/News
Videos and Presentations
"Fingerprinting with DNA" - Michela Puddu, Haelixa
SRF - Eco Reportage
Haelixa - das Geschäft mit der Transparenz - TV - Play SRF
Edelsteine, die unter menschenwürdigen Bedingungen geschürft wurden. Baumwolle, die nachweisbar aus Europa stammt. Konsumenten wollen immer genauer wissen, was für Produkte sie kaufen. Das ist nun mit einem DNA-Marker machbar. Die ETH-Chemikerin Michela Puddu hat den Marker mit ihrem Start-up Haelixa entwickelt. Nun muss sie die Idee nur noch den Textilunternehmen schmackhaft machen.
Transparency is in our DNA
Tracing the origin of products