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The startup sefit addresses impaired stimulus filtering, a condition seen in Attention Deficit Hyperactivity Disorder (ADHD), Autismus Spectrum Disorder (ASD), and migraine, where individuals struggle to manage sensory input, leading to overwhelming experiences and difficulties in daily activities. This disruption affects social interactions, education, and work.

The startup, founded by Elena Börlin and Eric Nerger, leverages its expertise in medical informatics, pharmacology, and clinical research to introduce a VR-based tool for people with impaired stimulus filtering. This solution aspires to reduce reliance on medication and empower patients to manage stress. The market potential is significant, with a TAM of 120 million across DACH, USA, and Canada.