Play! puts a personal music teacher into everyone’s pocket. Play! is a learning platform centered around a mobile app that teaches you a musical instrument in a playful, yet thorough way. It allows you to use your own acoustic or electric instrument, listens and adapts to you and teaches not only technique but also real musical knowledge.
Play features a breakthrough in audio recognition technology, whose ability to really listen to the student allows for a unique learning experience. The gamified teaching concept adopts the analogy of music as a language to convey musical knowledge through practical lessons only. The platform creates its revenue stream through a freemium model, including in-app purchases, subscription models and third party lessons as well as songs sold inside the App. Being suitable for any learner of a musical instrument Play! targets the world wide multi-billion dollar market of musical education.
The Play! team consists of three experienced software professionals with profound knowledge of music theory and –pedagogy and a graphic designer. Play! is currently self-funded and seeks strategic investment and marketing support to turn the working prototype into the final product to enter the market.