AtlasVR wins CHF 150,000 to harness VR training solutions for industry
17.02.2023
The ETH-spinoff AtlasVR is revolutionizing training methods in the industrial sector with its virtual reality (VR) solution. Its customizable end-to-end VR packages make training with mechanical equipment cheaper and more accessible, thus increasing efficiency while helping the industrial sector close the skill gap. The startup emerged as a winner of Venture Kick’s third stage.
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AtlasVR developed a VR software platform that opens new avenues of industrial education and remote support. Aimed at machine manufacturers in the mechanical, electrical, and metal industry, the startup offers virtual training modules tailored to the specific use cases of their customers.
VR training has many benefits: it does not require prior VR-specific experience or technical expertise, it is independent of location, and it eliminates the need for direct interaction with equipment and raw materials, thus making training safer, more accessible, and more cost-efficient. This solution also addresses the skill gap and trained worker shortage, while helping customers servicing a global customer base, as the VR training solution can be delivered along with sold machines or equipment.
The company is targeting the global frontline-worker training market, which was worth CHF 16 billion in 2021 and continues to grow with a CAGR of 16%. AtlasVR has secured multiple reference customers, including suissetec, Swisscom, and RhySearch, and has around 80 leads in the pipeline.
AtlasVR will invest the CHF 150,000 awarded by Venture Kick in business development to prepare the product launch of their scalable and tailorable VR training platform.
The startup, which has grown to a team of eight people with new hires planned in 2023, was co-founded by Joy Gisler, Dr. Valentin Holzwarth, and Christian Hirt, who all hail from the Swiss Federal Institute of Technology (ETH Zurich), where they researched VR training applications in mechanical engineering and computer science.
"The push from Venture Kick towards engaging with potential customers not only helped us to gain substantial market traction but also made us attractive to investors," said Holzwarth. "This was exactly what we needed as a technical founding team."
VR training has many benefits: it does not require prior VR-specific experience or technical expertise, it is independent of location, and it eliminates the need for direct interaction with equipment and raw materials, thus making training safer, more accessible, and more cost-efficient. This solution also addresses the skill gap and trained worker shortage, while helping customers servicing a global customer base, as the VR training solution can be delivered along with sold machines or equipment.
The company is targeting the global frontline-worker training market, which was worth CHF 16 billion in 2021 and continues to grow with a CAGR of 16%. AtlasVR has secured multiple reference customers, including suissetec, Swisscom, and RhySearch, and has around 80 leads in the pipeline.
AtlasVR will invest the CHF 150,000 awarded by Venture Kick in business development to prepare the product launch of their scalable and tailorable VR training platform.
The startup, which has grown to a team of eight people with new hires planned in 2023, was co-founded by Joy Gisler, Dr. Valentin Holzwarth, and Christian Hirt, who all hail from the Swiss Federal Institute of Technology (ETH Zurich), where they researched VR training applications in mechanical engineering and computer science.
"The push from Venture Kick towards engaging with potential customers not only helped us to gain substantial market traction but also made us attractive to investors," said Holzwarth. "This was exactly what we needed as a technical founding team."

AtlasVR’s co-founders: Dr. Valentin Holzwarth, Christian Hirt, and Joy Gisler