SThAR

The impact and success of F2F campaigns are known to be higher than that for on-line or mass media, surpassed only by word-of-mouth. However, traditional methods for F2F scale poorly and costs use to be too high for the budget of many organizations.

Our product, DEMOGRAPHICA, is the app to scale the execution of F2F campaigns improving the impact and reducing the costs. We achieve that thanks to the power of our Big Data platform: we apply behavioral segmentation to anonymous mobility and connectivity metadata to statistically filter those locations where the concentration of potential subscribers is higher. The campaigners can then create the schedule for their actions and coordinate the execution using the features included in the app: daily-updated forecasts, booking system, visualiza