RealLook AG (Selfnation)

Selfnation offers mass customized, perfectly fitting jeans with online 3D visualization technologies and highly automated production processes.
On average, women try 20 jeans on until they finally buy one. Selfnation, a team of fashion designers and engineers, solves this problem and makes the jeans shopper’s life much easier. This market gap has led to several thousands happy customers after just a year on market. On selfnation.com, a customer can put in 8 body measurements to directly see a personal 3D model of the body and the jeans, as if she/he would stand in front of a mirror. The customer can select the preferred jeans style and playfully change the look of the jeans. After the purchase, the sewing pattern for the perfectly fitting jeans is computed automatically and the jeans are tailored in Germany and Switzerland with premium quality denim from Italy. After ten days, the customer gets the jeans delivered at home.

In the B2B market Selfnation is working together with other companies and licences its technologies.